First post dropping this week
Honest notes on building with AI, what's actually working for small businesses, and the patterns I keep seeing. Subscribe so you don't miss it.
Custom AI for Small Business
Software that fits
the way you work.
I help small business owners and founders build custom AI tools and workflows that actually fit their business. Not the other way around.
Founder, Rheo Flow
The Pattern
Most of the work eating your week isn't strategic. It's maintenance.
Pulling numbers out of one tool and typing them into another. Re-doing the same report every Monday. Chasing the same updates every Friday. It feels like work because it is work. But it's not the work that grows the business.
That's where I come in.
What I Build
Three things, done well
Custom Internal Tools
Web apps and dashboards built around how your team actually works. Not another off-the-shelf SaaS subscription you have to bend your business around.
Workflow Automation
End-to-end workflows that run on their own. n8n, Make.com, and custom Python where it makes sense. Built so your team can own it after I'm done.
AI Embedded In Your Stack
AI baked directly into the tools you already use. Copilots, decision support, content engines. Real edge, not a chatbot bolted onto your homepage.
How I Work
Simple, fast, no surprises
Step 1
Discover
We map out what's eating your week. I tell you honestly what's worth automating and what isn't. You get a fixed scope and a fixed price before any code is written.
Step 2
Build
I build, you review, we refine. Short feedback loops. No 12-week silence followed by a giant reveal. You see progress every week.
Step 3
Hand Off
You get the working system, the documentation, and full ownership. No per-seat fees. No vendor lock-in. Everything I build belongs to you.
The Story
From finding what's broken to building what works
For most of the last decade I worked in IT audit and information security. The job was finding what was broken. I got pretty good at it. But after a while I realized I wanted to build what works.
In May 2025 I started using AI to solve real problems inside a corporate audit team. Pretty soon, leadership stopped asking me about audits and started asking me about AI. Later that year I founded Rheo Flow.
Read the full storyA few things about me
- Over a decade in IT audit, security, and risk
- CISA, CISSP, CRISC certified
- Google Cloud Generative AI Leader
- Faith-driven dad. Builder at heart.
Insights
What I'm learning, in writing
First post dropping this week
Honest notes on building with AI, what's actually working for small businesses, and the patterns I keep seeing. Subscribe so you don't miss it.
First post dropping this week
Honest notes on building with AI, what's actually working for small businesses, and the patterns I keep seeing. Subscribe so you don't miss it.
FAQ
Common questions
What is Rheo Flow?
Rheo Flow is a one-person AI studio founded by Ezekiel Abendan. Rheo Flow builds custom AI tools, internal apps, and automation workflows for small business owners and founders who want software that fits the way they actually work, not the other way around.
Who is Ezekiel Abendan?
Ezekiel Abendan is the founder of Rheo Flow. He spent over a decade in IT audit and information security before starting to build with AI in May 2025 inside a corporate audit team. He holds CISA, CISSP, CRISC, and Google Cloud Generative AI Leader certifications. He's based in Fremont, California.
What does Rheo Flow build?
Rheo Flow builds three things. First, custom internal tools and dashboards built around how your team actually works. Second, end-to-end workflow automation using n8n, Make.com, and custom Python where it makes sense. Third, AI embedded directly into your existing stack as copilots, decision support, and content engines.
How does Rheo Flow work with clients?
Three steps. Discover, where we map out what's eating your week and agree on a fixed scope and price. Build, with short feedback loops so you see progress every week. Hand off, where you get the working system, full documentation, and complete ownership with no per-seat fees and no vendor lock-in.
Where is Rheo Flow located?
Rheo Flow is based in Fremont, California. Engagements are conducted remotely with clients across the United States.
Spending hours on something a system could handle?
Let's talk. I'd love to take a look at what's eating your week and figure out the fastest way to fix it.
Book a Call